基于4P理论的内蒙古邮政速递物流公司市场营销策略分析

Inner Mongolia Postal-delivery Logistics Company Marketing Strategy Analysis Based on the Theory of the 4P

目前,依托电子商务的快速发展,我国快递行业服务商的数量也呈现爆发式增涨,但是只重视服务数量、不重视服务质量的现象却成为了快递行业由粗犷式发展向精细化发展的重要障碍。内蒙古自治区作为经济发展相对较为滞后地区,快递业仍处于初步发展阶段,忽略服务质量的情况较为严重。文章通过对内蒙古邮政速递物流公司行业优势及劣势的分析,利用市场营销学经典的4P理论为其制定市场营销策略提供了思路,有助于其提升快递服务能力和水平。同时,对内蒙古地区其他快递行业服务商制定市场营销策略提供了参考。

At present, relying on tile rapid development of electronic commerce, the number of China＇s express delivery industry service providers also explosive growth, but only attaches great importance to the service quantity, not the phenomenon of attaches great importance to the quality of service has become the express industry has developed from a straightforward type to the im- portant obstacle of the development of refinement. As economic development are relatively backward areas. Inner Mongolia au- tonomous region express industry is still at the preliminary stage of development, ignoring the quality of service is more serious. Ttfis article through to the Inner Mongolia postal-delivery logistics industry analysis of the advantages and disadvantages, using the classic 4P marketing theory provides a train of thought, its marketing strategy help them promote express service ability and level. At the same time. the Inner Mongolia region other service industry provides a reference for marketing strategies.