基于层次分析法的河南省生鲜农产品流通问题研究

Research on Fresh Agricultural Products Circulation Problem Based on the Analytic Hierarchy Process(AHP) in Henan Province

文章首先通过查阅相关文献分析生鲜农产品的特性,总结出生鲜农产品流通业态的变革规律。深入透彻地分析了河南省生鲜农产品流通业态的现状,全面把握了生鲜农产品业态的竞争格局,并归纳出生鲜农产品流通业态中存在的问题。运用层次分析法解决河南省生鲜农产品流通模式的选择问题,通过决策得出"农—专超"对接这一后起新秀是河南省生鲜农产品流通模式的优先选择,但是其他的流通模式也将长期并存,最后提出推动河南省生鲜农产品流通业变革的对策和建议,以期能起到抛砖引玉之效。

In this paper, we first analyze the characteristics of fresh agricultural products by consulting relevant literature, sum up the Changing law of the circulation of fresh agricultural products. Through analysis of the cunent situation of fresh agricultural products in Henan province, comprehensively grasp the competitive landscape of fresh agricultural products and summarize the existing problems in the circulation of fresh agricultural products. Using the analytic hierarchy pro- cess to solve the problem of the choice of the circulation, forecast the reform prospects of fresh agricultural products in Henan province circulation. The decision that ＂agricultural super clocking special＂ is the priority of the circulation pattern of fresh agricultural products in Henan province, but other modes of circulation will also exist for a long time. Finally, in order to have more effect, put forward to the suggestion of promoting the circulation of fresh agricultural products in Henan province.