移动互联网时代下的物流服务创新研究

Research on Logistics Service Innovation in the Mobile Internet Era

随着移动互联网的快速发展,对物流行业的发展与创新提出了更高的要求。物流服务的核心就是要提高客户的满意度和客户的忠诚度,这就需要通过不断地对物流服务进行改革创新,以取得客户的满意度和忠诚度,进而促进双方进行更有利的交易,以便最终提升企业的业绩和获得企业长期稳定的发展。移动互联网技术应用于物流服务,为物流创新提供了契机,通过在线营销手段和创新服务,共同服务于用户,最终使用户享受到更加便利、快捷的服务,提升用户满意度。

With the rapid development of the mobile Internet, the development and innovation of the logistics industry has put forward higher requirements. The core of the logistics service is to improve customer satisfaction and customer loyalty. It also needs to through constantly reform the logistics service innovation, to achieve customer satisfaction and loyalty, and promote beneficial trade between the two sides, in order to ultimately improve enterprise performance and enterprise long - term stable development. Application of mobile Internet technology in logistics service, so that the innovation of logistics provides an opportunity through online marketing tools and innovative services, common services to the user, ultimately allows users to enjoy a more convenient and efficient service,enhance the user satisfaction.