基于第三方物流的绿色农产品供应链协调博弈模型

The Coordination Pricing Game Model of Green Agricultural Product Supply Chain Based on 3PL

针对具有政府补贴、第三方物流服务的绿色农产品供应链,从社会环保意识角度分析了绿色农产品的需求函数,并基于博弈论方法对集中决策和分散决策模式下的绿色农产品定价决策进行了研究,设计了一个合作博弈利益共享协调定价机制。研究结果表明:集中决策下绿色供应链利润高于Stackelberg分散决策,利益共享协调机制在保证整个供应链利润最优情况下,可以实现绿色供应链的协调。

For a kind of green agricultural product supply chain with government subsidy, this paper analyzes the green agricultural product demand function from the view of social consciousness of environmental protection, then the concentrated and decentralized pricing decision model are studied based on game theory method, finally a cooperative game coordination pricing mechanism are presented. The research results show that： the profits of supply chain based on concentrated pricing decision is higher than the profits based on stackelberg game decentralized pricing decision, and the supply chain coordination pricing mechanism can achieve the coordination of green supply chain, and guarantee the optimum profits at the same time.