体验经济视角下武夷山茶文化旅游发展研究

Research on Tea Cultural Tourism in Mount Wuyi Under the Perspective of Experience Economy

体验经济是继农业、工业和服务经济后出现的一种新经济模式,将体验经济与文化旅游相结合是当前旅游资源开发的新方向。该文从体验经济视角出发,分析出当前武夷山茶文化旅游在开发过程中存在着文化内涵不足、旅游项目单一等问题,并提出强化景区主题、挖掘景点内涵等相关的对策建议,以期为促进武夷山茶文化旅游的发展提供有价值的参考。

The experience economy is a new economic model following agricultural economy, industrial economy and service economy. It is a new direction for tourism resources development by combining the experience economy with cultural tourism. From the perspective of experience economy, this paper concluded that there were some problems existed in the development process of tea cultural tourism in Mount Wuyi, such as inadequate cultural connotation and single tourism projects, etc. Then, the countermeasures were put forward including strengthening the scenic spot themes, excavating the scenic spot connotation, etc, thus to provide valuable references for the development of tea cultural tourism in Mount Wuyi.