基于随机存贮模型的网络营销模式库存控制策略

Inventory Control Strategy of Network Marketing Mode Based on Stochastic Inventory Model

随机需求下由于供需无规律对商家库存管理带来压力,以网络营销下随机需求为前提,考虑了缺货损失、存货处置成本、需求概率等因素,建立随机存贮模型寻找商家最优订购批量及最优利润,通过实证分析证实模型的有用性。

Disorder supply and demand under random demand brings about pressure to business inventory management. On the premise of random demand in network marketing and taking into account the factors of out of stock loss, inventory disposal cost and demand probability, etc., establishes random storage model to find business optimal order quantity and optimal profits. The empirical analysis confirms the usefulness of the model.