论乐视电商对传统媒体发展电商的启示

Reference significance for the Traditional Media Developing Electronic Business from Letv Electronic Business

乐视电商是媒体跨界电商的典型案例,对于传统媒体跨界发展电商有明显的借鉴意义。从乐视电商的发展历程来看,传统媒体发展电商,应该从聚焦受众的场景化购物行为,构建受众对媒体电商的“商品认知”,搭建生态电商形态,建立用户角色体系与完善线下体验,助力线上电商等五方面去努力。

Letv electronic business is a typical case of media cross-border electronic business. It has obvious reference significance for the traditional media developing cross-border electronic business. From the perspective of the development of Letv electric business, traditional media should focus on the audience＇s scene shopping behavior, build the audience＇s commodity cognitive to media electronic business, set up a sound ecological electronic business, establish user roles system and perfect the offline experiences.