传统技艺生态环境及产业发展策略研究

Research on the Ecological Environment of Traditional Craftsmanship and Industrial Development Strategies

传统手工技艺是传统文化的重要内容,代表着一个地区或民族的文化表征。徽州三雕是徽州传统手工技艺的一种,识别和改善文化生态环境影响因素是徽州三雕传统手工艺传承的重要手段。采用主成分析法对黄山市、婺源县和绩溪县等地区的16个文化生态环境属性进行因子分析,并用Logit回归分析方法探讨徽州文化生态环境影响因素对徽州三雕技艺传承意愿的影响。结果表明,文化生态环境中的自然、社会与经济发展,政策与制度,交通与收入,旅游与审美交互作用四个影响因素与传统手工技艺传承意愿显著正相关。据此,建议地方政府多方筹措资金,整体规划,积极发展文化旅游,开发和推介传统手工技艺旅游产品、礼品和艺术收藏品等,构建文化产业生态链。

Traditional craftsmanship is an important part of traditional culture, representing the culture of a region or nation. The Huizhou three carvings refer to decorative sculptures of architectures in the ancient Huizhou area. For effective protection and inheritance of Huizhou regional culture, it is of critical importance to identify and improve the influencing factors of cultural-ecological environment. This paper deals with 16 cultural-ecological environment attributes of nine cities and counties including Huangshan City, Wuyuan County and Jixi County by using the principal component analysis method, and discusses the effect of the influencing factors of cultural-ecological environment on the inheritance inclination of the craftsmanship of the three carvings in Huizhou through logit regression analysis. The results show a significant positive correlation between the four influencing factors of cultural-ecological environment including natural, social and economic development, policy and system, transportation and income as well as interaction between tourism and aesthetics and the inheritance inclination of traditional handcrafts. Accordingly, the paper puts forward some suggestions for the local government such as multi-party financing, overall planning, actively developing cultural tourism, developing and promoting traditional handicraft tourism products, gifts and art collections, etc. and building ecological chain of cultural industry.