火石寨国家地质公园旅游开发策略分析

Analysis on Tourism Development Strategy of Huoshizhai National Geography Park

火石寨国家地质公园的旅游资源，以丹霞地貌地质遗迹资源为主，兼具独特的生态景观和人文景观，介绍了丹霞地貌形成的地质背景，分析了旅游资源，指出现状旅游存在规划策划水平低、旅游产品单调、营销推广不到位等问题，使得景区旅游层次低、品位不够。针对上述问题，提出了一系列开发对策，强调在规划策划方面突出科技文化体验式旅游和创意旅游、同时要加强景区建设管理、整合旅游资源、丰富旅游产品设计和线路规划、创新旅游市场营销方式和地质公园保护。

The tourism resources in Huoshizhai National geological park mainly including Danxia landform geological relic resources, unique ecological landscape and cultural landscape. Introduces the park＇s geological background and analyzes the geological tourism resources, points out some current problems, which make a low tourism level. Such as low level planning, drab tourist product, lacking of marketing promotion. Aiming at the above problems, put forward a series of development strategies, in terms of planning mainly focus on science and technology culture and experience-based tourism creative tourism, and at the same time strengthen the construction of the scenic area management, integrate the tourism resources, abundant tourism product design, innovate the marketing planning promotion and protection.