全媒体时代以品牌建设为切入点创新高校校园文化——以顺德职业技术学院为例

On the Innovative Campus Cultural Brand Establishment in the Omnimedia Era:with Shunde Polytechnic as Example

高等院校是文化传承创新的重要阵地,文化品牌建设是创新高校文化的必然选择。在全媒体时代,由于高校师生对新媒体依赖程度加大,校园文化建设理念和模式也随之变革。顺德职业技术学院以品牌建设为切入点,积极培育和践行社会主义核心价值观,不断开展校园文化建设的探索与实践,真正贯彻落实文化育人。

As an important front of cultural inheritance and innovation, institute of higher learning makes it a necessity to establish cultural brand in campus in order to innovate and develop campus culture. As the new media is used more and more frequently by teachers and students in the omnimedia era, the idea and the mode about campus culture establishment have been changed. In order to implement the policy of culture education, Shunde Polytechnic is exploring the campus cultural brand establishment, cultivating and practicing the socialist core values by constant research.