语类与社会变迁--基于教材前言语类的历时研究

Genre and Social Changes: The Diachronic Study of Textbook Preface Genre

语类是社会状态的代码,能比较敏锐、灵活地反映出社会生活的变化。本文从语类的视角出发,以Swales学派的语类分析方法、系统功能语言学的语类结构潜势、评价理论以及多模态分析为工具,考察了我国教材前言语类在宏观结构、词汇和模态使用方面近半个世纪(1966-2010)的历时变化。研究发现,教材前言语类已从传统的学术介绍语类演变成混合的、具有促销意图的语类,出现了学术话语和促销话语杂合的"商品化"趋势,而这一变化与语类产生的社会文化语境有着密切的联系。

Genre is a code of social states which can sensitively and flexibly reflect the changes of social life. From the perspective of genre, applying genre analysis of Swales school, a discussion of generic structure potential, appraisal analysis and multimodal analysis, this paper explores the diachronic changes of textbook preface genre in China from 1966 to 2010. The study finds that textbook preface genre has un- dergone a change from a traditional academic introduction genre to a mixed and promotional genre, pres- enting the trend of ＂commodification＂ with the blending of academic discourse and promotional discourse. This change has close link with the social-cultural context in which the genre is produced.