再论互联网环境下广告设计教育的应变与探索

Advertising Design Education in the Internet Environment

广告设计教育者必须明确意识到互联网对广告设计及广告设计教育的巨大冲击,转变原先单一提高广告设计技能的目标,转而培养具有综合性广告素质能力的广告设计人才,强化设计师对"保证广告设计方向性的广告策略与广告内容"和"保证广告设计执行与实现的广告媒体选择与设计"两个层面的深刻理解和熟练操作。

Advertising design educators must be aware of the great impact of the Intemet on advertising design and advertising designeducation, change the original target to improve advertising design skills, to cultivate comprehensive advertising design talents, strengthen the profound comprehension and proficiency of ＂ensuring the advertising strategy and advertising content of advertisement design direction＂ and ＂ensuring the advertising media selection and design of advertising design and implementation＂.