基于互动体验视角的长白山景区网站评价及优化对策

Evaluation and Optimizing Strategy of Changbai Mountain Attraction's Website based on Interactive Experience Theory

旅游景区官方网站是与游客进行交流及信息传递的主要途径,也是景区品牌化的一个重要方面.本文从互动体验视角出发,选取了泰山风景名胜区、华山风景名胜区、黄山风景名胜区和嵩山风景名胜区4家网站与长白山景区网站进行对比分析,从在线沟通、在线商务、景区多维展示、实用性功能4个方面对网站质量进行了评价.结果发现长白山景区网站信息表达形式较为丰富,网页美观度较高,信息内容较为全面有效,但在功能实用性和在线沟通的响应速度方面还存在欠缺,可在进一步剖析问题的基础上予以改进,完善及开拓新的服务.

Portal Website is the important pathway to communicate with tourists and the main field of the branding levels under the background of the information ear. The paper compared Changbai mountain attraction＇s website to other 4 attraction websites based on interactive experience theory, which are Taishan mountain, Huashan mountain, Huangshan mountain and Songshan mountain. The contrastive analysis selected 4 aspects, which are online communication, online business, multi-dimensional exhibition and practical function. The resuh showed that information expression form of Changbai mountain＇s website is abundant and aesthetics ,the information content is comprehensive and effective. But the respond speed of practical function and online communication was slow and ineffective. Changbai mountain attraction should complete and exploit new services based on problem analysis.