网络营销中影响顾客忠诚度的因素

顾客忠诚能够为企业创造较大的销售利润,可以提升企业的管理水平,提高企业的运营效率,帮助企业可持续性发展。本文结合实际,阐述了网络营销的特征与优势,探讨了顾客忠诚的特征和重要性,从顾客满意、转换成本、关系信任、产品经验、利益相关性、替代选择性等方面论述了顾客忠诚的影响因素,分析了顾客忠诚形成的机制,最后从运用网络技术实施关系营销策略、建立以信任为核心的网络营销、及时而恰当地处理好顾客的异议、通过网络社区与顾客沟通等方面论述了网络营销中的顾客忠诚度培养策略。

Yandi Channel Iron deposit is located in the Hamersley Province,Pilbara region of northwestern Australia and contains one of the world’s largest iron resources.Yandi CID was deposited in pre-existing palaeochannel incised into Hamersley Group.Hamersley Group contains BIFs and provides source of ore.The deposition began between Late Oligocene and Mid Miocene.During Early-Mid Miocene,the local climate increased continuously and accompanied with heavily rainfall,resulting in weathering and rework processes to the ore body.The ore body is contained in Marillana Formation,which consists of Munjina Member,Barimunya Member(main CID zone)and the uppermost Iowa Eastern Member.Yandi CID is characterised by a simple mineralogy,dominantly goethite and hematite.Hematite granules consist of pelletoids and pisoids.The pelletoids formed upper part of ore body and pisoids formed lower part.Weathering of iron fragments leads to dissolution and precipitation of goethite and formed vitreous goethite surrounding the hematite granules.Some goethite formed matrix that contains large amount of porosities,quartz and hematite granules.Silica mobilization happened multiple times.Some dissolved and precipitated in hematite granules,and some dissolved in groundwater and precipitated in macro voids in matrix.The climate change also leads to the replacement of vegetation.Wood fragments were driven by river flow and deposited in upper CID.Lowering of the water table resulted in developing of extensive alteration zones which reduced the quality of ore.Overall,Yandi CID is unique production of iron-rich materials,erosion,global climates changes,plates drifting,rainforest vegetation and palaeochannel.