广东省社会资本办中医发展模式的探索与启示

An Exploration and Revelation of the Development Patterns of Private Traditional Chinese Medical Institutions in Guangdong Province

目的探索和总结社会资本办中医的经营发展模式和办中医经验,为进一步推进和发展社会资本办中医提供参考依据。方法通过实地调研,以目前已形成独特竞争优势的社会资本办中医医疗机构为典型。结果总结归纳出目前我国社会办中医的8种经营发展模式。结论社会资本办中医既要坚持中医药的特色与优势,又要结合自身优势,精准定位,形成核心竞争力。

Objective To explore and summarize the development patterns and experience of establishing TCM institutions, which provide a reference based on promoting and developing nongovernmental invested TCM institutions. Methods Through field researching, the paper takes excellent nongovernmental invested TCM institutions for typical cases. Results Eight types of excellent nongovernmental invested TCM institutions are summarized. Conclusion To form the core competitiveness, nongovernmental invested TCM institutions should stick to characteristics and advantages of TCM, while accurate itself positioning and combine with their own advantages.