云环境下协同价值链利益分配模型研究

Study on Profit Allocation Model of Collaborative Value Chain in Cloud Environment

由于对云环境下价值链利益分配研究的缺失,本文提出一种基于灰色关联分析的利益分配模型。云环境下的协同价值链具有构建和运行过程动态化、价值链形态网络化且以顾客价值为核心、内部运作开放透明、价值链协同敏捷化和智能化的特征。据此提出云环境下价值链企业的协同框架,构建价值链利益分配的影响因素、指标体系和利益分配模型,并通过灰色关联分析法进行模型的求解,最后通过一个应用案例验证模型的有效性和合理性。验证结果表明,该模型具备可行性,并且能够适应云环境下协同价值链的特性,公平合理地进行利益分配。

Because of the lack of research on profit allocation of value chain in cloud environment, a profit allocation model based on gray relational analysis is proposed. The collaborative value chain in cloud environment is characterized by dynamic buihting and running process, the customer-focused network, open and transparent internal operation as well as agile and intelligent collaboration. This paper proposes the collaborative framework of value chain enterprises in cloud environment, and analyzes the factors, index systems, and profit allocation model which influenced value chain profit allocation. Thus, a profit allocation model is built and then solves through GRA method. Finally, a case is put forward to verify rationality and validity of the model. The resuits show that the proposed model is feasible to carry out the profit allocation fairly and reasonably, and can adapt to the characteristics of collaborative value chain in cloud environment.