期刊文献+

浅谈公司社会责任的发展及新机遇

Exploration on Development and Opportunity of Corporate Social Responsibility
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摘要 公司社会责任是当今社会各界比较关注的热点问题,从其提出到现在也只经历了50多年的历程。在这种迅速发展过程中,难免会遇到一些问题和挑战。文中采用文献综述的方法,利用国外文献探索公司社会责任的发展以及这一过程中出现的挑战与机遇,以期能够给国内公司社会责任发展提供借鉴。 It is more than 50 years that corporate social responsibility (CSR) has developed from a simple notion to a popular practice. The rapid development inevitably leads to some problems and challenges. Westm researchers have done much research on CSR. In order to provide some guidelines for CSR development in our country, the method of literature review of the western research will be used in this paper to explore the challenges and opportunities of CSR.
作者 段晓玮
出处 《科技创新与生产力》 2016年第2期17-18,共2页 Sci-tech Innovation and Productivity
关键词 社会责任 公司 道德 corporate social responsibility company morality
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参考文献3

  • 1Jahdi Khosro S,Acikdilli Gaye.Marketing communications and corporate social responsibility CSR(CSR):marriage of convenience or shotgun wedding[J].Journal of Business Ethics,2009(88):103-113.
  • 2Carroll A B.The four faces of corporate citizenship[J].Business and Society Review,1998(101):1-7.
  • 3Vallaster Christine,Lindgreen Adam,Maon Francois.Strategically leveraging CSR:a corporate branding perspective[J].California Management Review,2012(3):34-60.

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