中国旅游产业融合度实证研究

An Empirical Research on Convergence Level of Tourism Industry of China

准确判断目前我国旅游产业的融合发展程度是今后制定旅游产业发展政策的重要依据。在梳理学术界相关研究成果的基础上,基于旅游企业的层面,通过对中国大陆36家旅游上市公司的业务融合度定量测算,发现我国旅游产业融合处于中度融合阶段,呈现出向高级融合发展的趋势。进而从营造旅游产业融合发展的政策环境、鼓励技术创新、改革旅游教育制度、加大市场营销力度、增强知识产权意识和加强旅游企业之间的合作,培育大型旅游企业集团等6个方面提出了我国旅游产业今后融合发展的主要对策。

It is an important basis to distinguish accurately current level of integrated development of tourism industry for making future developmental strategies of tourism industry for China, however, nowadays, no one has given objective and reasonable judgment. After combing the relevant academic research results, based on tourism enterprise level, the thesis discovers that our tourism industry is in moderate integration phase by calculating business convergence level for 36 tourism listed companies of China, and it takes on a trend towards the development of highlevel integration. Following, the paper put forwards future major development countermeasures of tourism industry convergence from six aspects,which include creating a policy environment of integration development of tourism industry, encouraging technological innovation, reforming tourism education system, increasing levels of marketing, enhancing awareness of intellectual property rights, and strengthening cooperation between tourism enterprises to cultivate large-scale enterprises group of tourism.