产业融合视域下秦东文化旅游产业发展路径探析

The Analysis of the Route of Culture and Tourism Development in East Shaanxi from the Perspective of Industrial Convergence Field

秦东旅游文化产业融合需要借鉴国内外旅游发展模式,进一步打破一区一景的地区制约,以广袤深厚的秦东文化为精髓,自然山水景观为依托,以产业融合为结合点,挖掘和整合优势区域旅游优势资源,运用各种现代营销理念和手段,加大产品推介力度,树立具有区域影响力的旅游品牌,以提升秦东旅游产业竞争力。

The convergence of tourism and cultural industry in the east part of Shaanxi Provence needs to draw domestic and foreign tourism development model,and then break the regional restriction of ＂One Scene One Region＂. And the essence of tourist culture,based on natural landscape,in east Shaanxi is profound culture. In order to enhance the competitiveness of the tourism industry,the tourism in east Shaanxi should take the industrial integration as the joint point,mine and integrate regional advantage tourism resources,enhance the promotion using a variety of modern marketing concepts and tools,and establish a tourism brand with regional influence.