新媒介环境中电影网络口碑影响机制分析被引量：12

The System Analysis of the Online WOM Infl uence on Films in New Media Era

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摘要为全面有效地考量当前我国媒介生态环境中口碑传播对文化市场的作用方式,本文以电影票房为例,使用量化分析方法构建影响关系模型,探索网络口碑的影响机制。通过对电影票房排行榜与网络口碑因素之间关系的实证分析,针对有效实现口碑到票房的转化、促进电影文化市场健康有序发展提出了思考与建议。

作者黄可

机构地区中央财经大学文化与传媒学院

出处《当代电影》 CSSCI 北大核心 2016年第3期194-197,共4页 Contemporary Cinema

基金中央高校基本科研业务费资助及中央财经大学学院科研支持计划资助

关键词口碑网络口碑电影票房影响机制

分类号 J905 [艺术—电影电视艺术]

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参考文献10

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