试论高校图书馆如何开展公关工作

Exposition on How to carry out the Pubic Relations work in College Library

公共关系作为一门现代的管理艺术之一,已经被应用到各个领域,在高校图书馆中正在发挥着重要的作用。要开展好图书馆的“公关”工作,必须从以下几方面首手,即树立参与意识;加强工作联合;重塑图书馆形象。

As a modern administrative art public relations has been applied in various fields. It plays an important role in College Library. In order to carry out the public relations work we most set about from the following aspects: adopt the consciousness of participation, strengthen joint working and rebuild the image of Library.