摘要
当下新医改的全面实施为医药企业构建医药营销渠道指明了方向,使医药营销渠道变革得到进一步推动。该文从医药营销渠道的主要特征入手,阐述新医改下构建医药营销渠道面临的新要求,并探索提出若干医药营销渠道构建策略。
Objective： At present, overall implementation of new medical reform has facilitated and guided pharmaceutical marketing channel. This paper, on the basis of main features of pharmaceutical marketing channel, illustrates new requirements of pharmaceutical marketing channel under new medical reform and proposes strategies to build up pharmaceutical marketing channel, in order to provide reference for the elevation of market competitiveness of pharmaceutical enterprises.
出处
《安徽卫生职业技术学院学报》
2016年第1期19-21,共3页
Journal of Anhui Health Vocational & Technical College
关键词
新医改
医药企业
营销渠道
New medical reform
pharmaceutical enterprise
Marketing channel
Buiding-up
