自媒体时代下高职辅导员“微”意识提升方略

The Promotion Strategy of "Micro" Consciousness of Higher Vocational Colleges Counselor in We-Media Age

随着智能手机的普遍应用,以微博、微信为代表的自媒体改变了人们的生活方式,凭借其交互性、自主性、即时性、个性化、开放性并操作简单等特征,成为当代高职院校学生彰显个性、获取思想信息和进行思想交流的重要平台。在人人都是自媒体的时代,高职院校思想政治教育工作迎来了新的机遇与严峻的挑战,辅导员的"微"意识提升成为高职院校思想政治教育工作必须重视的崭新课题。

With the universal application of smart-phones, We-Media as the representative of micro-blog and We-Chat has changed people＇s way of life. With interactivity, autonomy, real-time, individuality, open and simple operation, We-Media has become the important platform for higher vocational students to show personality, get information and exchange ideas. In the age of We-Chat, the ideological and political education work in higher vocational colleges has encountered new opportunities and severe challenges, so the promotion of ＂Micro＂ consciousness of counselors becomes the new topic of the ideological and political education work in higher vocational colleges.