时尚视野下皖北传统工艺美术企业创新发展策略研究

On the Strategy of Innovation and Development in Industrial Arts in Northern Anhui

作为非物质文化遗产的传统工艺美术,传承的关键是技艺,是灵魂。因此工艺美术产品的转型并不代表降低标准,抛弃传统,而是以一种更易接受的方式走进人们的"衣食住用行"。文章以皖北地区现有代表性传统工艺美术企业的发展现状及未来方向为出发点,选择一批具有带动性的、典型的时尚产业做为其辅助发展领域,以促使企业改变设计思路,尽快实现产品转型。时尚产业具有高创意、高市场掌控能力、高附加值等特征,能引领消费流行趋势,将是有助于企业实现创新发展的新路径。

As a non- material cultural heritage of traditional arts and crafts,inheritance is the soul. So the transformation of arts and crafts products is to meet the needs of our daily life instead of degrading the standard or abandoning the tradition. This article deals with the strategies employed in some typical traditional products in the northern Anhui in order to speed up the upgrading of these enterprises. The creativity,the appeal to the consumers and its additional values of fashion industry are easy to be the main stream of consuming and the enterprises can benefit a lot from these elements in their development.