生鲜品电商包装存在的问题与对策

Problems and Countermeasures of Fresh Products' E-commerce Packaging

目的研究电商模式下商品包装的特点,剖析生鲜电商包装存在的突出问题,并提出解决对策。方法通过文献研究、大数据挖掘、网络调研,结合自身购物体验,综述了生鲜电商及其运营模式,对电商包装与传统运输包装、销售包装进行比较,剖析当前电商包装存在的突出问题,提出对策。结果生鲜品电商包装存在法规、标准缺失,保鲜效果堪忧,绿色环保性不足,用户体验不佳等诸多问题,亟待研究解决。结论电子商务的迅猛发展势必增加对电商包装的需求量,解决电商包装存在的诸多问题,适度包装,降低运营成本,提升网购用户体验,是优化电商包装方案,促进电商发展必然选择。

The characteristics of commodity packaging in the E-commerce mode were researched, the problems in the fresh products′e-commerce packaging were analyzed, and the countermeasures were proposed. The fresh products E-commerce and its business mode were reviewed by means of literature research, big data analysis, network investigation and online shopping experience. The characteristics of e-commerce packaging were compared to the traditional transport packaging and sales packaging, the existing problems of the fresh products′e-commerce packaging were analyzed, and the countermeasures were proposed. There were several problems of the fresh products′e-commerce packaging, such as the lack of standards and regulations, low fresh keeping effects, insufficient environment friendliness, and poor user experience,which remained to be solved. Demand for E-commerce packaging will increase as a result of the rapid development of electronic commerce. Therefore, solving the current problems in E-commerce packaging, using proper packaging, reducing costs, and enhancing the online shopping users′experience will be the inevitable choice for optimizing the E-commerce packaging solutions and promote the development of E-commerce.