用户移动搜索与桌面搜索行为对比研究

Mobile and Desktop Search Behaviors: A Comparative Study

【目的】发掘桌面搜索的优势,为移动搜索的完善提供借鉴。【方法】通过用户搜索实验,对比分析用户移动搜索与桌面搜索行为的差异。【结果】用户移动搜索与桌面搜索行为在搜索平台、搜索信息种类、搜索场合、搜索过程、用户体验、搜索准确率、用户满意度等方面存在差异。【局限】实验人群和数量有限,实验过程中存在不可避免的误差。【结论】移动搜索和桌面搜索各具优缺点,可取长补短,桌面搜索优势更大,可为移动搜索的完善提供借鉴。

[Objective] This study investigated the advantages of desktop search for the purpose of improving mobile search services. [Methods] We analyzed the differences between mobile and desktop search behaviors through user search experiment. [Results] The mobile and desktop search behaviors are different in search platforms, types of searched information, search situation, search process, user experience, search result precision, and user satisfaction, etc. [Limitations] The types and number of experimental population are limited, thus, further studies are needed to generalize our findings to a larger population. [Conclusions] Both mobile search and desktop search have advantages and disadvantages. However, desktop search has more advantages over its mobile counterpart.