摘要
调查了江苏省内86所专科院校图书馆微信公众平台的开通情况,仅有21所专科院校开通了微信公众平台,开通率仅24.4%,表现了专科院校图书馆对于微信公众平台的营销和服务功能关注度不够。通过调查分析已开通图书馆微信公众平台的认证时间、首次推文时间、最近一次推文时间、推文数等数据,发现各个馆利用微信公众平台的不足,提出了专科院校图书馆要加快开通微信公众平台并充实服务内容,要重视平台的宣传、丰富平台的活动,由专人负责运营、维护和回复读者咨询等意见。
The paper was investigated wechat public platform of college libraries in Jiangsu province,only 21 academies have the wechat public platform,and the rate was only 24.4%,show the short attention on marketing and service of college libraries with it.To Investigate and Analyze the data of certification time,the first Information push time,the last Information push time and Information push amounts in those had wechat public platform libraries,it showed the shortage of libraries on making use of platform,proposed suggestion such as college libraries should have the wechat public platform and plenitude of service,pay attention to propaganda and enrich activities of platform,someone should be responsible for Business,inspection and reply to reader＇s Consultation.
出处
《农业图书情报学刊》
2016年第3期139-143,共5页
Journal of Library and Information Sciences in Agriculture
基金
苏州健雄职业技术学院青年科研基金项目"基于微信公众平台的图书馆服务创新研究"(项目编号:2013QNJJ14)
