摘要
自媒体的出现是信息技术的快速发展的必然产物,并被不断广泛地应用于实践当中。自媒体中的QQ、微博、微信、百度贴吧等软件已经成为现代大学生常用软件,自媒体时代为高校辅导员工作创新带来新的机遇的同时,也带来了严峻挑战。网络舆论引导对于规范大学生网络语言具有重要的作用,辅导员作为学生工作一线人员,如何提高其网络舆论引导能力至关重要,本文从自媒体的涵义出发,结合自媒体时代特点,探讨提升辅导员网络舆论引导能力的意义,最终提出提升策略。
The Appearance of the self- media is the inevitable product of the rapid development of information technology,and it is widely used in practice constantly. QQ,Microblogging,Micro- Channel,Baidu Post Bar and other software are commonly used software by modern college students. Self- media age has brought new opportunities for innovation in the university counselors,but also posed a serious challenge. Online public opinion guiding has an important role for the students＇ network specification language and counselors. How to improve its network capacity is crucial to guide public opinion. In this paper,the author begins form the meaning of the media,combines with the characteristics of self- media age,discusses meaning counselors enhance the ability of the network to guide public opinion,and ultimately proposes promotion strategies.
关键词
自媒体
辅导员
网络舆论
self-media
counselor
network media
