Web数据挖掘技术在电子商务中的应用

Application of Web data mining technology in E-commerce

电子商务的迅猛发展产生了海量的Web数据,从电子商务的大数据中发现潜在的、有用的知识和信息,是电子商务健康发展的需要。在电子商务中应用Web数据挖掘技术,可实现从电子商务的Web文档和Web活动中抽取出隐藏的有用模式。本文通过介绍Web数据挖掘技术,分析其在电子商务中的挖掘流程,对其在电子商务中的具体应用进行了探讨。

The rapid development of E-commerce has produced massive Web data, to discover the potential and useful knowledge and information from the big data of E-commerce is the need of the healthy development of electronic commerce. Application of Web data mining technology in e-commerce can extract hidden useful model from Web documents and Web activities of E-commerce. In this paper, the Web data mining technology is introduced, its mining process in E-commerce is analyzed, and its application in E-commerce is discussed.