跨国企业在东道国市场的“合法化”:研究述评与展望

Multinational Enterprises' Legitimating in Their Host Countries:A Literature Review and Prospects

鉴于母国与东道国间的制度距离客观存在,跨国企业在东道国市场的"合法化"问题日益凸显。本文在梳理相关文献的基础上,首先阐明了不同理论体系下"合法化"概念的本质特征;然后基于制度同构理论视角,系统阐释了跨国企业东道国市场"合法化"来源及途径;再依据跨国企业与东道国市场主体特征的不同,对现有跨国企业东道国市场"合法化"策略进行了系统归类,并就每一类策略特征进行了阐释和总结;在此基础上,就跨国企业东道国市场"合法化"的概念测度、结果变量选取及国别数据分析等相关实证研究做了系统梳理;最后对未来相关研究重点及研究方向予以展望,供后续研究及企业国际化实践参考。

Because of the institutional distance between the home country and the host country,the MNEs＇ legitimating issues in their host countries become increasingly prominent.Based on a literature review, this paper firstly elaborates the essential features of legitimating under different theoretical systems＇ then from an institutional isomorphism theory perspective,it emphatically interprets the sources and ways of MNEs＇ legitimating in their host countries; according to the characteristics of MNEs and market subjects of the host countries,this paper systematically explains and summarizes the categories of the MNEs＇ legitimating strategy in their host countries; based on such study, it systematically reviews some related empirical studies, such as conception measurement, result variable selection and national data comparison; at last it puts forward some prospects for future research emphases and directions to provide the reference for follow-up research and internationalization practice of enterprises.