从《深圳特区报》的报道看深圳图书馆的形象塑造

The Image-building of Shenzhen Library from the Report of Shenzhen Special Zone Daily

以2014年《深圳特区报》有关深圳图书馆的报道作为研究对象,从报道时间和数量、内容主题、报道所在栏目以及报道倾向四个角度进行分析,进而探讨深圳图书馆所使用的形象塑造策略,其策略包括活用事件营销、树立品牌活动、加强与媒体的合作以及提供优质创新的服务。

Taking the report on Shenzhen Library which is published in Shenzhen Special Zone Daily in 2014 as a re-search object, this paper analyses the report from four angles which are the time and the quantity, the content,the theme, the tend of reports. Furthermore, it probes into some strategies of image-building of Shenzhen Library, such as using event marketing skillfully, building up brand activities, enhancing the cooperation with the media, providing high quality and innovative services.