高职院校图书馆微信运营的探索研究——以南京交通职业技术学院图书馆为例

An Explorative Research on the Wechat Operation of Higher Vocational College Libraries: Taking the Library of Nanjing Communications Institute of Technology as an Example

简要分析了近三年有关研究图书馆微信运营的文献,发现研究高职院校图书馆微信运营的文献很少。以南京交通职业学院图书馆为例,结合高职院校图书馆微信运营的实际情况,在其微信用户运营、内容运营、运营策略和用户体验四个方面进行了有益探索,提出了一些新的想法和思路。

This paper briefly analyzes the relevant researches of the library We Chat in the last three years, and finds that higher vocational colleges have little research on the We Chat operation. Taking the library of Nanjing commu-nications institute of technology as an example, and combing with the actual situation, this paper explores four aspects of libraries We Chat user operation, content operation, operation strategy and user experience, and puts forward some new ideas and new ideas.