2015年中国纪录片热点现象述评

Commentary on the Hot Issues of Chinese Documentary in 2015

2015年我国纪录片市场稳中求进,焕发出勃勃生机,并挖掘出巨大潜力。2015年纪录片创作类型丰富,为受众提供了更为多样化的选择。在题材选取上继续坚持以"中国梦"主题为引导,积极尝试拓展主题的表现脉络和纪录外延,创作出一批精制作、高水准、受欢迎的纪录片佳作。2015年,我国纪录片不断寻求突破,借力互联网,形成了以"纪录片+互联网"为主导的新型产业结构,使中国纪录片的生态版图得到进一步的拓展和完善。

In recent years, the market of Chinese documentary has been prospering rapidly and it is driven by propaganda and dissemination which are two important factors. Now, the ecological structure of the media industry has changed a lot in the era of the Internet during which time breakthrough is seen in the institutionalized Chinese documentary market with new dissemination characteristics. Chinese documentary has made steady improvements in 2015, coruscating new vitality and demonstrating huge potential. The genre of documentary production is diverse this year so that multiple choices are available for the audience. In regard to the theme, the ＂China Dream＂ theme is still a predominate one ; however, efforts are made actively to extend the interpretation and extension of the theme with the result that a series of high standards and popular documentaries are produced. The audience rating of documentary on TV remains stable, while varied types of documentary satisfy the audiences with more choices. The documentary themed on revolutionary history, travel and adventure, and real life enjoy a high audience ratings. The documentary on film is very popular. Also the advertisement investment input has been increasing. In 2015, Chinese documentary keeps making breakthroughs. Thanks to the Internet, a new industrial structure directed by the＂ documentary plus the Internet＂ is formed, which expands and improves the; ecological landscape of Chinese documentary. There is no doubt that Chinese documentary is experiencing a strong momentum of development. Historically, Chinese documentary tested the water in 2013, .progressed in 2014, and flourishes in 2015. Following this strong momentum, the good results in Chinese documentary industry has been further activated and improved, the modes of resource integration and optimizing linkage become gradually regulated and mature, marketing platform and channel interactive paradigm are enriched and expanded step by step. Admittedly, there is still a long way to go for the development of Chinese documentary because some problems still exist, for example, the lack of phenomenal works, the brain drain and the distemperedness of the industry, etc. In a word, though Chinese documentary went forward with difficulties in 2015, it made innovation through inheritance and implemented a three - dimensional strategy for publicity which is mainly driven by the Internet. These strategies promoted a deep integration between documentary and new mediain several aspects, such as content, channel, platform and operation management. These fruitful achievements therefore opened a new booming area of Chinese documentary.