我国承包商的国际建筑市场选择模型研究

The Study of the Model for International Construction Market Selection for Chinese Contractors

随着全球一体化速度的加快和各国政府对工程承包市场的开放,以及国外建筑市场的繁荣,我国越来越多承包商开始选择走出国门,进入国际建筑市场。进入国外市场时,承包商将面对不一样的政府行业管制、法律限制、文化差异等因素,将会给市场决策带来困难。文章首先通过文献识别影响市场选择的决定性因素,然后构建决策支持系统选择模型,通过初步筛选阶段和战略匹配阶段来识别市场机会,提出市场选择建议,帮助承包商做出正确的市场选择。

As the global integration speeds up, more foreign governments welcome the investment in the contracting market, and the global construction markets enjoy a bloom, which attract Chinese contractors to go abroad for broadening the international construction markets. When going into foreign markets, Chinese contractors will face distinct government industry regulation, legal restrictions, cultural differences and other factors, which will make the market decision-making difficult. In order to help the contractors make correct market selection, firstly, we identify the decisive factors influencing the market selection through scanning the existing literature and construct DSS（Decision Support System） selection model, then present the preliminary screening stage, strategic matching stage and market selection advice to identify market opportunities.