农户对清洁生产技术持久性采纳意向的实证分析——基于重庆涪陵区农户的调查

Analysis on Farmer'Adoption of Agricultural Cleaner Production Technology and Its Influencing Factors-Based on Surveyed Data in Fuling

利用重庆涪陵区农户种植业的调查数据,运用结构方程模型验证农户农业清洁生产技术持久性采纳意向的作用机制.研究结果表明:农户清洁生产技术的采纳评价、感知有用性、采纳满意度与持久采纳意向之间的关系较为密切.农户对清洁生产技术的感知有用性和采纳满意度对清洁生产技术的持久采纳意向具有显著的正向影响.政府在短期内应该通过激励方式促使农户采纳清洁生产技术,在长期,应该尽快发展满足农户需求的清洁生产替代技术.清洁生产技术的开发与推广只有结合农户基本特征和技术需求,才能真正推动农业发展方式的转变.

Structural equation model has been used in this paper to verify the farm＇s persistent adoption willingness of agricultural cleaner production technologies according to investigated data in Fuling District of Chongqing.The results show that there are relatively close relationship among the evaluation of farmers adopting cleaner production technologies,perceived usefulness and lasting adoption adopt intentions.Farmers＇perceived usefulness of cleaner production technologies and satisfaction of adoption have a significant positive impact on the adoption intention lasting cleaner production technologies.In the short term,the government should encourage farmers to adopt cleaner production technologies by incentives way.In the long term,it should develop alternative cleaner production technologies to meet the needs of farmers as soon as possible.The promotion of agricultural cleaner production technologies should straightforward,applicability,time-saving technology oriented.Only the development and popularization of clean production technology combining with basic features and technology requirements of farmers,can it really promote the transformation of the mode of agricultural development.