文化反哺与媒介影响的代际差异

Intergenerational Gap in Cultural Return and Media Influence

媒介尤其是现代大众传播媒介直接参与了开放社会的建构,也使原本固结的社会关系在不同代际之间发生了断裂。在今天的网络时代,代际断裂的突出表征是"数字化移民"和"数字化土著"两代人的分界。这迥然相异的两代人的存在使得成千上万的人口在信息获取的方式、多寡和质量上的迥然不同或巨大差异即所谓"数字鸿沟"首先成了一种代际鸿沟。信息获取上的代际鸿沟,不能不对两代人的价值观、生活态度、人生视野、参与能力甚至生存机会产生难以估量的影响,并因此成为文化反哺的重要社会动因。

Media, especially the modern mass media, become directly involved in the construction of an open society, and lead to fractures between different generations where social relations used to be solidified. In today＇s Internet Age, the most obvious representation of intergenerational gap is the dividing between the ＂digital immigrants＂ and ＂digital natives＂. These two generations show differeces in the methods of information retrieval, quantity of accesses, and quality of usage among thousands of people, namely the so-called ＂digital divide＂. Such a generation gap will naturally exert inmeasurable influence on these generations＇ values, life attitudes, vision, ability to participate and even the opportunity of survival, thus become vital social factors for cultural return.