媒体政治再现体育赛事的社会认同评价指标体系研究

Research on Social Identity Indicator System for Media Politics Representing Sports Events

运用问卷调研法、专家访谈法、层次分析法等研究方法进行分析。通过媒体政治再现省级体育赛事与社会认同间关系研究,建立媒体政治再现体育赛事的社会认同评价指标体系,重现北京奥运会国际媒体政治影响社会认同的内在机制,同时为今后举办一系列国际重大体育赛事建立媒体社会认同影响框架,促进国际媒体政治与体育社会认同研究量化发展。

By consulting relevant literature and combining with manual mathematical operations,the validity of operational program was demonstrated through methods of questionnaires,expert interview and stratified analysis,etc. According to the results of data analysis,by studying the relationship between social identity and media politics＇ representation of provincial sports events,an indicator system of social identity for media politics representing sports events was established,the internal mechanism for international media politics＇ influence on social identity during Beijing Olympic Games was represented,and a media- social identity framework was established for other international sports events in the future,so as to promote the development of quantitative research on the relationship between international media politics and social identity of sports.