个人网店的法律地位探析——从一起淘宝网店的名誉权纠纷切入

Analysisof the Legal Statusof Personal Online Shop——The Breakthrough Point with a Disputes on the Reputation of Taobao Shop

个人网店作为大数据时代下的新生产物,已经成为现代人们日常生活不可或缺的重要组成部分。在现实中,个人网店之间揭短、中伤、诋毁等不正当竞争时有发生。在法律上,对个人网店法律地位的界定尚不明,以至于其权利无法得到有效的保护。这不仅使得了经营者与消费者双方的利益都遭受损失,也导致了电子商务竞争环境的恶化。因此,应当明确个人网店的法律地位,并确立个人网店的工商登记相关法律制度,从而保障人网店的权利,维护电子商务的良好生态。

Personal online shop is a new subject in the era of big data. The unclear legal status of the personal online shop does not only lead to the legal application of obstacles, but also cause rights of the personal online shop cannot be effectively protected. The controversy about the legal status of the individual shop has been the focus of academic circles. Based on theoretical and practical considerations, I think it should be clear that the legal status of individual online shop, and establish the relevant legal system of the individual shop registration, so as to protect the right of personal online shop, maintain good ecological environment.