产业融合背景下我国期刊出版产业链整合研究

Research on industry chain integration of periodical publishing industry in China

产业融合已成为当今各行业发展的主流,我国传统的期刊出版产业链在产业融合的大背景下逐渐丧失优势,面临产业链整合的挑战。本文将从产业融合和产业链的整合概念出发,对我国期刊出版产业进行深入分析,研究产业融合的大背景对期刊出版的影响,给出整合产业链的建议,使期刊出版行业能够在新背景下蓬勃发展。

industry integration has become the mainstream of the development of the industry, the traditional publishing industry chain in the industry convergence in the background of the gradual loss of advantage, facing the challenges of industrial chain integration.This article will start from the integration of industrial integration and industrial chain, in-depth analysis of China＇s periodical publishing industry, the impact of the industrial integration of large background on the publication of periodicals, and give the suggestion to integrate the industry chain, so that the industry can flourish in the new context.