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通用设计理念对企业产品开发策略的启发

Inspiration of Universal Design to Enterprise Product Strategy
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摘要 文章探讨通用设计理念对于企业研发策略的积极作用。从"通"与"用"的视角对通用设计理念进行分析,从企业产品开发需求的角度对通用设计理念进行价值挖掘,围绕"以用户为中心"的设计思想实施通用设计策略。转变传统研发方式,引入用户研究的方法,将通用设计导入企业研发。启发企业依托通用设计思维保持竞争力,专注消费需求、培养用户意识,探求友好的研发方式,通过整合创新提升企业产品及服务的价值,增进企业品牌魅力。 It discussed the positive effect of universal design for the enterprise development strategy. It analyzed universal design from "communicate" and "use", tapped Value of universal design for enterprise development, and then implemented strategy of universal design based on "user centered" design. Enterprises should introduce the universal design to change the traditional way of research and development. They rely on the universal design thinking to remain competitive. They should focus on consumer demand, foster consumer awareness and "user centered" design thinking. They also should explore a friendly way of development, enhance the value of enterprise products and services, and increase corporate brand charm through the integration of innovation.
作者 周君 邓樱
出处 《艺术与设计(理论版)》 2016年第1期86-88,共3页 Art and Design
基金 衡阳市社会科学基金项目 编号:(2013C37) 衡阳市科技计划项目 (编号2010KG49)
关键词 通用设计 用户意识 企业研发 universal design consumer awareness research and development of enterprises
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