农产品流通领域农民合作组织经济效应的动因与作用机理分析

Motivation and Mechanism of Farmer Cooperative Organization's Economic Effect in Agricultural Product Circulation Field

农产品流通领域农民合作组织的经济效应表现为合作组织嵌入到农产品流通渠道中对渠道绩效的影响,它与合作组织的流通服务功能有关。通过构建流通服务功能与流通一体化及流通渠道绩效关系模型,应用合作社和社员二组样本数据,实证分析农产品流通领域农民合作组织经济效应的动因与作用机理。结果表明:流通服务功能各维度在不同产业分布、不同社员和资产规模、不同级别的合作社中存在显著差异;不论是社员样本还是合作社样本,农产品流通领域农民合作组织经济效应的动因与作用机理基本一致,即合作组织通过发挥其流通服务功能能够提高农产品流通一体化程度进而提升农产品流通渠道绩效,其中,流通服务功能中的统一品牌/包装、联系买主、代理销售是影响农产品流通渠道绩效的关键因素。

The economic effect of farmer cooperative organization in agricultural product circulation field refers to the influence of the farmer cooperative organization on the agricultural product circulation channel performance,and it is related to farmer cooperative organization circulation service function. This paper analyses motivation and mechanism of farmer cooperative organization＇s economic effect through constructing model among circulation service function,circulation integration degree and circulation channel performance,and applying the farmers and cooperatives sample data. The study shows that the dimensions of circulation service function have significant differences in cooperatives of different industries,different member size,different asset size,and different level. The motivation and mechanism of farmer cooperative organization＇s economic effect in agricultural product circulation field is basically the same whether applying the farmers sample or cooperatives sample,namely circulation service function can promote circulation integration degree and then increase the circulation channel performance. In addition,the study also shows the＂unified brand /package＂,＂contact buyer＂and＂agent sales＂are the key factors to affect agricultural product circulation channel performance.