“以客户需求为导向”的保险公司转型与创新研究

A Study of the“Customer's Demand-Oriented”Transformation and Innovation of Insurance Companies

中国保险业正面临新的发展环境,保险企业通过实施从以产品为中心到以客户为导向的转型,更加快速精准地洞见并响应客户需求,建设全方位、良好的客户界面,有效提升客户体验,才能在竞争中赢得优势。围绕着"关注客户需求、改善客户界面、提升客户体验"三大目标,太平洋保险持续推进"以客户为中心"的转型,不断优化商业模式,打造客户经营模式的升级版,为未来发展赢得先机。

At present, China＇s insurance industry is in a new development environment. Insurance companies may gain competitive strength only by the implementation of the transformation from product-focused strategy to customer-oriented strategy, the more quickly and more accurately finding and responding to customer＇s needs, the construction of all-round,good customer interfaces, and the effective improvement in customer experience. Focusing on the three goals,＂pay attention to customer＇s needs, improve customer interface, improve customer＇s experience＂, CPIC continuously promotes the＂customer-oriented＂transformation, constantly optimize business mode, create an upgraded version of customer-management mode, so as to gain the opportunity of future development.