空气质量的公众感知偏差

Public Perception Bias of Air Quality

已有研究表明公众对空气质量的感知存在偏差,即公众感知与客观数据不一致或不相符。公众感知空气质量的特点包括直观性、适应性和经验性,并受到人口学变量、社会经济因素和地区差异的影响。针对这一偏差在我国的表现,文章提出了3点启示:注重社会舆论导向,倡导理性公众感知;倡导全民参与,积极回应公众关切;将公众感知纳入空气质量指标。

An extensive body of research has demonstrated that public perception of air quality is disconnected with the reality. That is to say, perceived quality of air is not based on air quality information. Intuitive, adaptative and empirical characteristics of the perceived quality of air are summarized in a present review and influenced by demographic variable, socioeconomic factor and regional difference. With regard to the bias presented in China, public perception of air quality could be mitigated by means of paying great attention to the guidance of public opinions and advocating rational public perception, initiating public participation and actively responding public concerns, and integrating public perception into air quality indicators.