基于影视作品中植入广告的分析

Analysis on Implanted Ads in Movies and TV Programs

随着社会的发展和科学技术的进步,传统的硬性广告已经不能满足时代的发展和人们生活的需要,并逐渐失去了原有的优势,受欢迎程度也日趋降低。所以,在影视作品中植入广告成为越来越多的广告商所青睐的一种方式,它可以通过影视作品展现广告产品的符号,彰显广告产品的优势。

With social development and scientific and technological progress, traditional rigid ads have lost their original advantage and become less and less popular, as they cannot satisfy the requirement of the times and the people. Implanted ads in movies and TV programs have become a mode favored by more and more advertisers,because they can demonstrate the advantage of the advertised products in movies and TV programs.