摘要
随着电子商务的迅速发展,传统的煤炭营销模式已经不适合当前的行业发展和客户需求。以"煤炭订货会"的销售模式,只是部分企业行为,由于缺乏电子商务垂直的交易平台,使煤炭流通领域出现了环节复杂、成本偏高、效率低下等问题,严重影响了煤炭流通的健康、有序发展。电子销售以其便捷化、成本低、透明化等优点越来越受煤炭企业的青睐。
With the rapid development of the e-business, the traditional coal sales mode could not suit the present industrial development and the customer demands. The sales mode with "coal ordering meeting" could be the self behavior of some enterprises. Due to lack of the vertical trading platform of the e-business, there were complicated links, high cost, low efficiency and other problems occurred in the coal circulation area, which would seriously influence the health and orderly development of the coal circulation. The e-sales with the convenient, low cost, transparency and other advantages would be welcomed by more and more coal enterpris- es.
出处
《煤炭经济研究》
2016年第1期65-67,共3页
Coal Economic Research
关键词
煤炭销售
电子商务
营销
coal sales
one-business
marketing