摘要
分析了我国煤炭市场和煤炭企业市场营销现状,并从实际出发,提出了增强煤炭企业竞争力的市场营销措施,以期对煤炭企业提升市场营销能力有所借鉴和参考。
The paper analyzed China coal market and the marketing status of the coal enterprises. From the view of the practices, the paper provided the marketing measures to enhance the competitive power of the coal enterprises in order to provide the references to upgrade the marketing capacity of the coal enterprises.
出处
《煤炭经济研究》
2016年第1期68-70,共3页
Coal Economic Research
关键词
煤炭市场营销
市场供需
营销对策
煤炭企业
coal market sales
coal market supply and demand
marketing strategy
coal enterprises
