摘要
Purpose： We conducted an empirical study to find out the role of demographic variables in affecting information sharing behaviors of college student users of WeChat.Design/methodology/approach： A questionnaire survey was carried out to investigate the relationship between demographic variables （gender, grade level, dating status, and singleparent family background） and information sharing behaviors of WeChat users. The participants were college students and a total of 255 valid questionnaires were collected. Data was analyzed using descriptive statistics and multiple regression analysis.Findings： Grade level and single-parent family background were found to be significantly correlated with information sharing behaviors whereas no effect of gender was found on information sharing behaviors. Dating status had no significant impact on user browsing behavior, but was related to users＇ publishing posts and posting replies.Implications： The study will help understand individual differences in information sharing among WeChat users.Limitations： First, the relatively small sample size is a limitation in exploring the effects of demographic variables on user information sharing behaviors. Second, this study only used questionnaire surveys to collect data and more research methods such as interviews should be adopted to improve the accuracy of the study results.Originality/value： This paper is one of the first studies to explore the relationship between demographic variables and user information sharing behaviors on WeChat.
Purpose： We conducted an empirical study to find out the role of demographic variables in affecting information sharing behaviors of college student users of WeChat.Design/methodology/approach： A questionnaire survey was carried out to investigate the relationship between demographic variables （gender, grade level, dating status, and singleparent family background） and information sharing behaviors of WeChat users. The participants were college students and a total of 255 valid questionnaires were collected. Data was analyzed using descriptive statistics and multiple regression analysis.Findings： Grade level and single-parent family background were found to be significantly correlated with information sharing behaviors whereas no effect of gender was found on information sharing behaviors. Dating status had no significant impact on user browsing behavior, but was related to users＇ publishing posts and posting replies.Implications： The study will help understand individual differences in information sharing among WeChat users.Limitations： First, the relatively small sample size is a limitation in exploring the effects of demographic variables on user information sharing behaviors. Second, this study only used questionnaire surveys to collect data and more research methods such as interviews should be adopted to improve the accuracy of the study results.Originality/value： This paper is one of the first studies to explore the relationship between demographic variables and user information sharing behaviors on WeChat.
基金
jointly supported by the National Social Science Foundation of China(Grant No.:14BTQ044)
Wuhan University Academic Development Plan for Scholars born after the 1970s for the project of"research on Internet user behavior"
Wuhan University Postgraduate English Course on Internet User Behavior and Luo Jia Youth Scholar of Wuhan University
