市场语境下工具理性的审美意义

Aesthetis Significance of Instrumental Rationality in the Marketing Context

当代大众传播活动不断助长了技术力量向艺术生产的本体性渗透。由于当代艺术的生产对科学和技术的依赖，不知不觉间，传统的、手工艺性质的艺术生产活动和鉴赏型的艺术消费行为逐渐消失了；对艺术创造性的追求渐渐变成了对技术和工具革新的追求。在科技意识形态的不可拒绝的影响下，技术作为操纵艺术行为的幕后指挥，正在渐渐走向艺术舞台的中心。工具理性则以科技意识形态的形式正在消解人们传统的思维模式和审美习惯，同时它也在积极建构一种全新的审美文化。

Contemporary public communicational activities are making technical elements to become a kind of ontological element of artistic production.Contemporary artistic production depends on science and technology,therefore traditional and handicraft artistic production and artistic consumption dribble away;Innovatory of technology and tools are more important than artistic creation.Because of influence of science and technology ideological,instrumental logos as a kind of science and technology ideological is clear up traditional thinking mode and taste custom,at the same time constructing a new aesthetical culture.