文化与电商的深度交融

IN-DEPTH FUSION OF CULTURE AND E-COMMERCE

近几年中国最火的是什么？电商绝对要排在前列。因为科技的飞速发展，无论从线上到线下，都为电商的高速发展打下了基础。作为当代的文化产业，精神消费，实体消费成为了文化产业发展的两条腿。无论是传统文化产品的销售，还是传统文化精神的发扬，都因为借助了互联网的科技之力，呈现出了一种新局面。

As contemporary cultural industries,spirit consumption and entity consumption have become two legs for the development of cultural industries.The selling of traditional cultural products and the carrying forward of the traditional culture spirit both show a new aspect by virtue of Internet science & technology.In Qufu,Confucius' s hometown,the first domestic E-commerce Summit on 'Filial Piety' ecologically integrating Confucian culture and e-commerce was solemnly held.At the summit,the 'July19 E-commerce Filial Piety Day,' jointly sponsored by the Qufu municipal government and the e-commerce platform was officially launched.On the one hand,this activity gives e-commerce companies a reason for conducting sales promotion in a centralized way;on the other hand,it allows such moral principles of Confucianism as honesty,integrity,filial piety and righteousness to be spread still more widely via e-commerce activities.In May 2015,the first domestic020 e-commerce platform of cultural industries- 'Impression Mall' in Weifang was put online for trial operations.The platform strengthens the integrated marketing of brands with such resources as Taobao and Tmall,gradually forming a nationwide larges-cale e-commerce platform of cultural industries