电商时代商标平行进口的合法性分析(下)

Analysis on the Legitimacy of Parallel Import of Trademark in E-Commerce Era

在传统贸易中商标平行进口问题尚存在诸多争议的情况下,互联网本身的无地域性特点使平行进口的问题变得更为突出。电子商务已成不可阻挡之势,网上各国商品应有尽有,从贸易全球化角度看,商标平行进口政策不应当再左右摇摆。文章首先对传统贸易中商标平行进口的基本法律问题、相关的学术观点进行了讨论,之后分析电子商务环境下商标平行进口的新问题,最后从商标法的基本宗旨、电子商务带来的新一轮贸易全球化趋势的角度给出作者的观点:商标法并未赋予商标权人一种延伸至消费者的销售垄断权,禁止平行进口是一种商标权滥用的行为,应尽快在我国法律或者司法解释中明确平行进口的合法性,为电子商务发展提供良好的竞争环境。

There are still a lot of controversy for trademark parallel importation in the traditional trade, the non-territoriality of Internet itself makes that the issues of parallel importation have become more prominent. This article firstly discusses the basic legal issues, the related academic opinions and case study on trademark parallel importation in the traditional trade. Secondly, the article gives some analyzes that the characteristics of e-commerce environment of trademark parallel importation and new issues. Finally, the article given the author＇s points： on the purpose of trademark law and the trade of globalization perspective, trademark Law does not give the owner a power to monopolize the consumer sales, so the trademark owner＇s prohibition of parallel importation should be recognized as a trademark abuse behavior. It should be given clearly the legitimacy for parallel importation on law or judicial interpretation as soon as possible, provides a good environment for competition of e-commerce.